Delivering performance improvement for Manhattan
Operating from its factory in Lancing West Sussex, Manhattan has supplied kitchens to the UK’s leading developers for more than 40 years and has developed a reputation for developing products of the highest quality, supported by a high level of personalised service. Keypath were engaged to assist Manhattan Furniture to achieve continued growth and sustainable profitability, by having in place a strategic marketing plan to increase growth of sales in profitable areas.
Keypath Associate David Smith carried out a marketing diagnostic analysis to identify and achieve consensus on Business Aims and Goals – resulting in agreed Vision, Mission and Key Objectives for target market sectors. He then prepared an outline action plan and a framework for a customer attitude survey. Current sales and marketing processes were identified and evaluated and recommendations were proposed for performance improvement including assessment of the use of technology to assist process efficiency. Recommendations for re-engineered processes and procedures were produced.
The growth opportunities for the business were identified and a Strategic Marketing Plan was developed together with the parameters for a Performance Measurement System.