Using Technology to Optimise the Customer Journey In most organistions, there is no shortage of customer data, the challenge lies in what do to with it. Turning this data in to real insight and creating a seamless experience for the customer often creates conflict within an organisation, as it struggles to ‘fit’ the customers needs into its existing structure, systems and processes. Mavim has written a white paper that addresses this very challenge. Here we give a brief overview how technology can help break down organanisational silos…